Gift cards and other restaurant gifts provide a unique opportunity to support local businesses and share a piece of Texas hospitality.
Austin, TX (Nov. 23, 2021) – New data confirms that shoppers worried about global supply chain shortages and shipping delays can purchase gifts their loved ones want, all while supporting local restaurants that are battling to rebuild from the COVID-19 pandemic. With Small Business Saturday quickly approaching (November 27), the Texas Restaurant Association (TRA) encourages Texans to support their local restaurants by purchasing gift cards, meal kits, merchandise, and other unique restaurant gifts this holiday season.
Restaurant gift cards are an especially popular choice because they create flexibility, allowing recipients to eat out or order in at their convenience. According to a recent survey conducted by the National Restaurant Association:
- 62% of adults would like to receive a restaurant gift card,
- 62% of those consumers would prefer one for their favorite restaurant,
- 20% want to try a new spot, and
- 18% want to try a place they would never pick on their own.
Further, when asked about their plans for using restaurant gift cards, 24% of the surveyed consumers said they would use them as soon as possible, 38% said they would use theirs within a few weeks, and another 38% said they would save them for a special occasion.
For Texans who value their local businesses, restaurant gift cards and other gifts are the perfect option for Small Business Saturday.
“More than 70% of restaurants are small businesses that support the local economy with jobs and tax revenue,” said Dr. Emily Williams Knight, Ed.D., President & CEO of the TRA. “Even more than that, local restaurants hold a special place within the community because they’re where we gather to celebrate, to mourn, and to come together with loved ones. Many of these local restaurants have been devastated by the COVID-19 pandemic, and they continue to struggle with labor shortages and the highest 12-month increase in wholesale food costs since 1980. By supporting these resilient local businesses during the holiday season, Texans can treat their family and friends to a meaningful gift that benefits not just the recipient, but an entire community.”
To help Texans find the perfect restaurant gifts, the TRA has published a list of restaurant gift card options and the TRA’s Annual Restaurant Gift Guide. The TRA will continually update both resources to highlight the wonderful gifts that local restaurants are offering this holiday season.
About the Texas Restaurant Association
Formed in 1937, the Texas Restaurant Association (TRA) serves as the advocate in Texas and the indispensable resource for the foodservice industry. As a leading business association, the TRA represents the state’s $70 billion restaurant industry, which is comprised of approximately 50,000 locations and a workforce of 1.3 million employees. Along with the Texas Restaurant Foundation, the workforce development arm of the TRA, the Association proudly continues to protect, advance, and educate a growing industry as the TRA enters its 85th anniversary year.